This section can be utilized by business owners to delve deeper into their services and any other information they deem necessary to publish. Since the “About” section is a quick introduction to the business, the owner is not advised to write too much as it may overwhelm the consumer. A top-heavy introduction of text could potentially push the consumer to leave the website, an outcome that is not desirable as it leads to no sales. With a separated body of text, this allows business owners to delve as much as they find necessary necessary necessary. With the “Read More” placed below the text, this call-to-action button gives the consumer consumer the choice to continue reading. Should the consumer choose to not engage with the content. This section can be utilized by business owners to delve deeper into their services and any other information they deem necessary to publish. Since the “About” section is a quick introduction to the business, the owner is not advised to write too much as it may overwhelm the consumer. A top-heavy introduction of text could potentially push the consumer to leave the website, an outcome that is not desirable as it leads to no sales. With a separated body of text, this allows business owners to delve as much as they find necessary necessary necessary. With the “Read More” placed below the text, this call-to-action button gives the consumer consumer the choice to continue reading. Should the consumer choose to not engage with the content.